February 2004

EC’s ‘split’ box power and cable assembly supplies the power to light up the ‘Coca-Cola’ sign

16th February 2004

The new ‘Coca-Cola’ sign in London’s Piccadilly Circus is one of the largest and most intelligent signs in the world. Fundamental to its working are the unique ‘split’ box power and cable assemblies designed by EC Electronics. The company specialises in cable assembly, PCB manufacture, complete manufacture and special processes such as overmoulding and backpotting.

The screen, designed by Lighthouse, measures 32m wide by 6.6m high, is made up of 750 boxes 1m2 and comprises 88 standard panels and 170 bespoke panels. It is fitted to, and curves around the building with no access for maintenance from behind. Lighthouse approached experts EC Electronics to overcome this problem by designing a power and cable assembly that could be accessed from the front and was able to withstand all weather conditions.

EC Electronics solution is a new ‘split’ box which houses the electronics and power in the back while the LEDs and detachable components are housed in the front and can be accessed easily. The rugged ‘split’ box is sealed to IP67 for complete protection of the live parts from wind, rain, dust and dirt.
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EC Electronics specified the cabling, built the prototypes and supplied the specialist over-moulded assemblies. The cables used are 500m long and contain both a power and data core. Two of these cables are attached to each of the 170 bespoke panels.

The sign, Britain’s largest permanent LED display, uses innovative technology which includes a state-of-the-art computer system with built in cameras and a heat sensitive weather station. It is interactive with people on the ground, recognising colour and movement and can adapt its message according to the weather.

“EC Electronics has considerable experience in designing weatherproofed overmoulded assemblies, for boating and other applications,” explains Simon Taylor, Lighthouse. “We have always had good working relationships with them on past projects and knew they would do a good job.”